top of page
Context
Recreational
Role
Community Manager
Year
2023 - 2024
Wissous
Volley-Ball
I joined the Wissous club in 2022 and at first I focused on my integration in the team. Then when I randomly landed on my former club's Instagram account, I realized that it was very well maintained because one of the players doing a civic service had taken it over. I went to the Instagram account of Wissous and it turns out that already at first, it was hard to find.
The name of the account was inscribed:
USWissousVolley *Wolf Emoji*
However, if you do your search with the words "Wissous" and "Volley", with this name the account does not come up in the search, first of all because it starts with "US" and because the words are attached.
Finally, in general there were not many posts and those that there were were starting to be dated. There were about 195 followers, not a lot of front page stories and overally a feeling of irregularity due to lack of time.
So I volunteered to take care of the club's Instagram account. The first thing I did after getting the logins was to change the name and the bio to make the account more accessible. Then I sent a message to everyone in the club to see if anyone would be interested in helping me, their team, and their post and to let them know that the account exists and will live.
For the next step, I simply kept the 3 posts with the wolf logo to announce the arrival of news on the club with a new feed, the time that the president of the club sends me his files so that I can have the graphic identity of the club.
As time progressed and the competition had already started, I decided to announce the information in the story. So I prepared the story templates on which there was only to write.
I worked on the feed starting with the presentation of the teams and the club, then very quickly came the Christmas vacations. At the beginning of the 2023 year, I was able to start sharing information through the posts. It's a time- consuming task, which is not easy to conciliate with the job, but I did the best I could to complete the account until the end of the season.
I stayed with the Wissous club for another year and, as I was on the way, I continued to keep the club's Instagram account afloat. For this new year, I wanted to make it graphically clear that it's the same identity while evolving into a new season. I really liked the style of feed that follows one another, but in the end it is no longer trendy, nor it is practical in terms of organising the posts, which can easily vary.
So I have decided to use a template by post theme. This means that the weekend programme has its own template, results are displayed with black and white photos, team photos have a frame and side topics mix text and colour photos. The aim for this new season was to use a lot more team photos visible from the feed, in order to give the account a more human feeling. I also wanted to use larger, capitalised text to emphasise the sporting theme of the account.
bottom of page