LGM's New Brand Identity
client: LGM
2025
support for brand deployment in the company
CONTEXT
As LGM refreshed its brand identity with a new logo, visual guidelines, and updated positionning, I supported the rollout by creating new Word and PowerPoint templates, producing commercial materials, and helping teams unfamiliar with design confidently adopt the new graphic charter.
I redesigned LGM's Word templates to create a clearer, more structured system where each document type has its own visual theme, replacing the only template used before. These templates come with a guide to help employees understand which one to use for each type of content. Working with two Word experts, we delivered technically robust templates supported by a simple usage tutorial.
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I contributed to various communication materials, including internal email announcements, the HR Internal Book, and a display panel for the Paris Air Show.
As one of the first people to apply the new visual identity, I was able to challenge it in practice and work closely with the communication agency to refine several elements. With the marketing team, we revised certain rules, updated and expanded key pages of the brand guidelines, and curated a shorter, essential version to ensure busy colleagues would actually read and understand the core principles.
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I also restructured and enriched the iconography, organizing it into coherent themes to make it easier to use across the organization.
Adopting the new brand's PowerPoint template was a key challenge for LGM's non-design users. I designed a clear, ready-to-use template tailored to busy teams, providing structure and practical direction. This recurring corporate challenge allowed me to apply both my UX and graphic design expertise to make the brand easier to use in everyday presentations.
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I also reworked the group presentation to fit the appropriate format and create the LGM Academy training templates, a complex task requiring alignement across multiple stakeholders.
I hope you enjoyed this project. Feel free to continue exploring.
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Oh, by the way, I share my passion for drawing and manga on my Instagram @life.o.c.
Come check it out if you are interested.
